40
Grey Gloves
Skip itSoft demand (-71.0% this quarter) — this niche doesn't clear our bar today.
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$4.94–$33.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.52avg listing price — sweet spot $15–$100
Review moat
Okay2,249.08avg incumbent reviews — the moat a new listing must climb
Market size
Bad$39K$39K/yr · 90K searches
Growth
Bad-71.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier