46
Grey Belt
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Avg price
Great$16.79avg listing price — sweet spot $15–$100
Price range
Good$8.16–$27.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+39.4%90-day search growth — must beat 0% to launch
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,992.09avg incumbent reviews — the moat a new listing must climb
Market size
Bad$57K$57K/yr · 121K searches