51
Grey Beard
Worth a lookShows searches that convert (9.3% search→purchase), but soft demand (-24.9% this quarter) keeps it on the watch list.
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good668.47avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Price range
Okay$3.08–$24.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.04avg listing price — sweet spot $15–$100
Market size
Bad$66K$66K/yr · 71K searches
Growth
Bad-24.9%90-day search growth — must beat 0% to launch