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Green Wrap Dress
Skip itHigh returns (18.3%) — this niche doesn't clear our bar today.
Competition
Incredible7%top-5 click share — an open shelf
Avg price
Incredible$31.89avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+27.3%90-day search growth — must beat 0% to launch
Price range
Okay$8.61–$252.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,070.46avg incumbent reviews — the moat a new listing must climb
Market size
Bad$13K$13K/yr · 314K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad18.3%return rate — above 5% kills the launch gate