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Green Wig
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but soft demand (-57.6% this quarter) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$8.38–$56.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.76avg listing price — sweet spot $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Market size
Good$371K$371K/yr · 855K searches
Review moat
Okay2,465.64avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Returns
Bad11.0%return rate — above 5% kills the launch gate
Growth
Bad-57.6%90-day search growth — must beat 0% to launch
Signals High Returns