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Green Wig Men
Skip itSoft demand (-46.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great54%top-5 brand share — no brand owns this niche
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.41avg listing price — sweet spot $15–$100
Review moat
Good574.43avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.51–$22.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$50K$50K/yr · 37K searches
Returns
Bad9.5%return rate — above 5% kills the launch gate
Growth
Bad-46.6%90-day search growth — must beat 0% to launch