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Green Vest
Skip itHigh returns (13.6%) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$29.20avg listing price — sweet spot $15–$100
Price range
Great$9.64–$97.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,669.51avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$96K$96K/yr · 311K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-47.0%90-day search growth — must beat 0% to launch
Returns
Bad13.6%return rate — above 5% kills the launch gate
Signals High Returns