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Green Tutu
Skip itSoft demand (-42.4% this quarter) — this niche doesn't clear our bar today.
Price range
Great$5.49–$51.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good573.04avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Market size
Good$314K$314K/yr · 531K searches
Avg price
Good$11.98avg listing price — sweet spot $15–$100
Returns
Bad8.8%return rate — above 5% kills the launch gate
Growth
Bad-42.4%90-day search growth — must beat 0% to launch