42
Green Tutu for Girls
Skip itSoft demand (-39.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Review moat
Good516.04avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.79avg listing price — sweet spot $15–$100
Price range
Okay$7.06–$19.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$55K$55K/yr · 63K searches
Returns
Bad8.6%return rate — above 5% kills the launch gate
Growth
Bad-39.1%90-day search growth — must beat 0% to launch
Signals High Returns