40
Green Tie
Skip itHigh returns (9.5%) — this niche doesn't clear our bar today.
Market size
Good$624K$624K/yr · 1.1M searches
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Price range
Good$6.80–$25.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.5%90-day search growth — must beat 0% to launch
Avg price
Okay$11.73avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad6,600.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad9.5%return rate — above 5% kills the launch gate
Signals High Returns