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Green Suspenders
Skip itSoft demand (-42.8% this quarter) — this niche doesn't clear our bar today.
Competition
Great36%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.19avg listing price — sweet spot $15–$100
Price range
Okay$4.01–$24.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,090.39avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.1%return rate — above 5% kills the launch gate
Market size
Bad$28K$28K/yr · 36K searches
Growth
Bad-42.8%90-day search growth — must beat 0% to launch
Signals High Returns