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Green Sunglasses

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Soft demand (-39.0% this quarter) — this niche doesn't clear our bar today.

Market size 62Growth 5Conversion 35Competition 85Returns 13Price range 20Avg price 95Brand share 87Review moat 31Quality gap 43

Avg price

Incredible$24.77

avg listing price — sweet spot $15–$100

Brand share

Great48%

top-5 brand share — no brand owns this niche

Competition

Great30%

top-5 click share — an open shelf

Market size

Good$554K

$554K/yr · 807K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,407.3

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$7.60–$425.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad8.4%

return rate — above 5% kills the launch gate

Growth

Bad-39.0%

90-day search growth — must beat 0% to launch

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