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Green Striped Shirt
Skip itSoft demand (-52.3% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great$19.63avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$9.85–$29.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,490.94avg incumbent reviews — the moat a new listing must climb
Market size
Bad$21K$21K/yr · 276K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad11.1%return rate — above 5% kills the launch gate
Growth
Bad-52.3%90-day search growth — must beat 0% to launch