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Green Shorts
Skip itHigh returns (10.5%) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Great$19.40avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$8.72–$34.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,879.44avg incumbent reviews — the moat a new listing must climb
Market size
Okay$100K$100K/yr · 1.1M searches
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad10.5%return rate — above 5% kills the launch gate