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Green Shirts for Men
Skip itSoft demand (-28.5% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great$15.99avg listing price — sweet spot $15–$100
Price range
Good$6.90–$29.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$169K$169K/yr · 971K searches
Review moat
Bad6,768.88avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Returns
Bad8.8%return rate — above 5% kills the launch gate
Growth
Bad-28.5%90-day search growth — must beat 0% to launch
Signals High Returns