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Green Purse
Worth a lookShows no brand lock-in (top 5 brands take 22% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible22%top-5 brand share — no brand owns this niche
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$27.70avg listing price — sweet spot $15–$100
Price range
Great$7.10–$97.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$577K$577K/yr · 1.6M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,076.02avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad7.9%return rate — above 5% kills the launch gate