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Green Jacket
Skip itSoft demand (-75.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Incredible$37.63avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Great$12.15–$92.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,216.9avg incumbent reviews — the moat a new listing must climb
Market size
Bad$45K$45K/yr · 429K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-75.4%90-day search growth — must beat 0% to launch
Returns
Bad17.8%return rate — above 5% kills the launch gate