41
Green Jacket Men
Skip itSoft demand (-72.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible$39.05avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$12.15–$145.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,358.44avg incumbent reviews — the moat a new listing must climb
Market size
Bad$22K$22K/yr · 397K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-72.5%90-day search growth — must beat 0% to launch
Returns
Bad13.6%return rate — above 5% kills the launch gate