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Green Gifts
Skip itSoft demand (-34.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Good$14.10avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good$3.50–$30.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,158.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$51K$51K/yr · 518K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.6%90-day search growth — must beat 0% to launch