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Green Fishnets
Skip itSoft demand (-50.6% this quarter) — this niche doesn't clear our bar today.
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,951.24avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.13avg listing price — sweet spot $15–$100
Price range
Bad$5.24–$17.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$51K$51K/yr · 121K searches
Returns
Bad8.6%return rate — above 5% kills the launch gate
Growth
Bad-50.6%90-day search growth — must beat 0% to launch
Signals High Returns