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36

Green Crown

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High returns (8.3%) — this niche doesn't clear our bar today.

Market size 15Growth 19Conversion 39Competition 46Returns 13Price range 84Avg price 76Brand share 62Review moat 43Quality gap 24

Price range

Great$7.20–$63.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.30

avg listing price — sweet spot $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,239.96

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.6%

90-day search growth — must beat 0% to launch

Market size

Bad$61K

$61K/yr · 128K searches

Returns

Bad8.3%

return rate — above 5% kills the launch gate

Search terms