50
Green Cape
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but high returns (7.1%) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$19.12avg listing price — sweet spot $15–$100
Review moat
Great452.91avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.04–$45.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$80K$80K/yr · 232K searches
Returns
Bad7.1%return rate — above 5% kills the launch gate