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Green Bodysuit

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Soft demand (-36.5% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 7Conversion 8Competition 96Returns 8Price range 87Avg price 93Brand share 95Review moat 51Quality gap 81

Competition

Incredible17%

top-5 click share — an open shelf

Brand share

Great40%

top-5 brand share — no brand owns this niche

Avg price

Great$22.31

avg listing price — sweet spot $15–$100

Price range

Great$9.89–$60.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good1,469.18

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$50K

$50K/yr · 364K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.8%

return rate — above 5% kills the launch gate

Growth

Bad-36.5%

90-day search growth — must beat 0% to launch

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