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Green Bob Wig
Skip itSoft demand (-72.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.07avg listing price — sweet spot $15–$100
Review moat
Okay1,655.53avg incumbent reviews — the moat a new listing must climb
Price range
Okay$8.77–$17.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$58K$58K/yr · 76K searches
Returns
Bad9.5%return rate — above 5% kills the launch gate
Growth
Bad-72.2%90-day search growth — must beat 0% to launch
Signals High Returns