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Green Boa
Skip itSoft demand (-55.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Good886.18avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.69avg listing price — sweet spot $15–$100
Price range
Okay$6.79–$19.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Returns
Bad8.1%return rate — above 5% kills the launch gate
Market size
Bad$25K$25K/yr · 61K searches
Growth
Bad-55.8%90-day search growth — must beat 0% to launch