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Green Blazer Men
Skip itHigh returns (12.1%) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$49.49avg listing price — sweet spot $15–$100
Price range
Great$12.16–$97.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good1,152.29avg incumbent reviews — the moat a new listing must climb
Market size
Bad$20K$20K/yr · 190K searches
Growth
Bad-40.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad12.1%return rate — above 5% kills the launch gate
Signals High Returns