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Grateful Dead Hat
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$24.21avg listing price — sweet spot $15–$100
Price range
Great$6.65–$48.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good674.69avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Good$509K$509K/yr · 1.6M searches
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand