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Grandma to Be
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great260.63avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.66avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good$5.00–$25.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+16.0%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$40K$40K/yr · 110K searches