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Graduation Leis 2023
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great298.07avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.87avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good$7.40–$24.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$233K$233K/yr · 2.0M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals Trending