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50

Goth Skirt

Worth a look

Shows a fragmented shelf (top 5 take 13% of clicks), but high returns (11.3%) keeps it on the watch list.

Market size 10Growth 32Conversion 3Competition 97Returns 2Price range 85Avg price 95Brand share 96Review moat 46Quality gap 75

Competition

Incredible13%

top-5 click share — an open shelf

Brand share

Incredible33%

top-5 brand share — no brand owns this niche

Avg price

Incredible$27.16

avg listing price — sweet spot $15–$100

Price range

Great$6.84–$69.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,877.45

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+5.5%

90-day search growth — must beat 0% to launch

Market size

Bad$39K

$39K/yr · 597K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.3%

return rate — above 5% kills the launch gate

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