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Goth Dress
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but high returns (14.0%) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Avg price
Incredible$34.15avg listing price — sweet spot $15–$100
Price range
Great$8.26–$68.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good553.38avg incumbent reviews — the moat a new listing must climb
Growth
Good+33.0%90-day search growth — must beat 0% to launch
Market size
Bad$37K$37K/yr · 1.6M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad14.0%return rate — above 5% kills the launch gate
Signals High Returns