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Gorilla Mask
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Review moat
Great100.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$18.59avg listing price — sweet spot $15–$100
Price range
Great$6.67–$58.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Returns
Bad8.1%return rate — above 5% kills the launch gate
Market size
Bad$40K$40K/yr · 57K searches