37
Goofy
Skip itA concentrated shelf (top 5 take 78% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$20.17avg listing price — sweet spot $15–$100
Price range
Great$8.81–$45.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,665.55avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad$98K$98K/yr · 296K searches
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Competition
Bad78%top-5 click share — a locked-up shelf