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63

goodr sunglasses kids

Launch it

A $3.2M/yr market growing +63.7% this quarter with returns at 4.1% — clears our launch bar.

Market size 96Growth 76Conversion 29Competition 88Returns 41Price range 82Avg price 95Brand share 33Review moat 30Quality gap 30

Market size

Incredible$3.2M

$3.2M/yr · 5.3M searches

Avg price

Incredible$26.30

avg listing price — sweet spot $15–$100

Competition

Great27%

top-5 click share — an open shelf

Price range

Great$9.36–$43.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+63.7%

90-day search growth — must beat 0% to launch

Returns

Okay4.1%

return rate — above 6% kills the launch gate

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,466.72

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale