40
Gold Western Belt
Skip itHigh returns (12.8%) — this niche doesn't clear our bar today.
Growth
Good+41.0%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Good1,383.33avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.05avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.80–$21.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Bad$58K$58K/yr · 112K searches
Returns
Bad12.8%return rate — above 5% kills the launch gate
Signals High Returns