56
Gold Top
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$21.56avg listing price — sweet spot $15–$100
Price range
Great$7.13–$55.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$369K$369K/yr · 3.0M searches
Review moat
Okay3,031.32avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Returns
Bad11.9%return rate — above 5% kills the launch gate