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Gold Tooth Cap
Skip itA concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible2.9★avg incumbent rating — lower means beatable quality
Review moat
Great430.33avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.66avg listing price — sweet spot $15–$100
Returns
Okay4.7%return rate — above 5% kills the launch gate
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Price range
Bad$6.96–$17.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$51K$51K/yr · 188K searches
Competition
Bad85%top-5 click share — a locked-up shelf