48
Gold Shorts
Skip itHigh returns (19.0%) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$20.29avg listing price — sweet spot $15–$100
Price range
Great$9.97–$32.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good618.81avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Okay+18.0%90-day search growth — must beat 0% to launch
Market size
Bad$65K$65K/yr · 490K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad19.0%return rate — above 5% kills the launch gate
Signals High Returns