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Gold Polishing Cloth
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$190K$190K/yr · 159K searches
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Avg price
Okay$9.87avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad17,414.9avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$6.15–$13.60cheapest to priciest tracked listing — scored on the share inside $15–$100