47
Gold Industrial Piercing Jewelry
Skip itSoft demand (-13.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great300.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.71avg listing price — sweet spot $15–$100
Price range
Okay$7.90–$19.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$85K$85K/yr · 212K searches
Growth
Bad-13.7%90-day search growth — must beat 0% to launch