55
Gold Glasses
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but high returns (7.5%) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$18.56avg listing price — sweet spot $15–$100
Price range
Good$6.41–$127.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+39.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,074.51avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$117K$117K/yr · 236K searches
Returns
Bad7.5%return rate — above 5% kills the launch gate
Signals High Returns