54
Gold Fairy Wings
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a small market ($16K/yr) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Review moat
Great395.66avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.30avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+54.6%90-day search growth — must beat 0% to launch
Price range
Good$7.30–$31.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad10.7%return rate — above 5% kills the launch gate
Market size
Bad$16K$16K/yr · 58K searches