51
Gold Belt
Worth a lookShows no brand lock-in (top 5 brands take 55% of clicks), but high returns (10.6%) keeps it on the watch list.
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good$456K$456K/yr · 1.7M searches
Review moat
Good1,208.27avg incumbent reviews — the moat a new listing must climb
Growth
Good+28.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$7.04–$23.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.83avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Returns
Bad10.6%return rate — above 5% kills the launch gate