45
Gojo Glasses
Skip itA small market ($41K/yr) — this niche doesn't clear our bar today.
Growth
Great+73.2%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$15.40avg listing price — sweet spot $15–$100
Price range
Good$8.94–$31.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,869avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad$41K$41K/yr · 126K searches