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Going Out Romper
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but high returns (15.5%) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible$26.99avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great332.69avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.52–$52.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.0%90-day search growth — must beat 0% to launch
Market size
Bad$39K$39K/yr · 806K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad15.5%return rate — above 5% kills the launch gate