47
Going Out Dresses for Women
Skip itHigh returns (14.8%) — this niche doesn't clear our bar today.
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Incredible$31.83avg listing price — sweet spot $15–$100
Price range
Great$9.61–$100.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good740.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-39.8%90-day search growth — must beat 0% to launch
Market size
Bad$18K$18K/yr · 428K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad14.8%return rate — above 5% kills the launch gate