20
Girls Zip Up Hoodie
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$22.02avg listing price — sweet spot $15–$100
Price range
Great$11.61–$38.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,562avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.4%return rate — above 5% kills the launch gate
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad$41K$41K/yr · 465K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns