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girls underwear
Launch itA $2.9M/yr market growing +7.7% this quarter with returns at 1.7% — clears our launch bar.
Market size
Incredible$2.9M$2.9M/yr · 5.1M searches
Competition
Great20%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 6% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Great$15.77avg listing price — sweet spot $15–$100
Price range
Good$9.21–$31.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Review moat
Bad11,529.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality