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Girls Uggs Size 2
Skip itSoft demand (-70.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$54.50avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Good$15.08–$142.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good925.2avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$20K$20K/yr · 89K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-70.6%90-day search growth — must beat 0% to launch
Returns
Bad15.0%return rate — above 5% kills the launch gate