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Girls Sweater Dress
Skip itSoft demand (-86.6% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$22.07avg listing price — sweet spot $15–$100
Price range
Great$10.38–$37.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good903.02avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$35K$35K/yr · 277K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-86.6%90-day search growth — must beat 0% to launch
Returns
Bad13.0%return rate — above 5% kills the launch gate